PMCA Manual: Part 1
This is a users guide to the Participatory Market Chain Approach (PMCA)
This manual describes the Participatory Market Chain Approach (PMCA), a new R&D method designed to stimulate innovation along market chains by enhancing stakeholder collaboration and trust. This method grew out of a joint effort made by different R&D organizations and projects, with the aim of finding new ways of intervening in market chains and improving poor farmers’ livelihoods
Editors: Bernet T., Thiele G. and Zschocke T., 2006.